Is your credit union addicted to vanity metrics?

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Jonathan LaySometimes we find that credit union marketers get obsessed about measuring a certain type of metric.We call them vanity metrics.Likes.Video views.Clicks.Impressions.Page views.Followers.Now a few years ago, in the dawn of the digital era, this data provided a baseline for which to judge and measure digital marketing success. Credit union marketers could get a broad understanding of their various digital marketing campaigns and channels.Vanity Metrics Make Us Feel GoodAs financial institutions continue to adopt and implement more robust digital marketing systems within their organizations, the measurement of what constitutes marketing success must evolve as well. continue reading »last_img read more

Love is a many-gendered thing

first_imgThe Spectator 19 August 2017Family First Comment: This is a very funny read. Based on the current plebiscite in Australia on same-sex marriage, this is looking in to the future – a plebiscite on “MM” in 2021. “The only difference is that in 2021 the ‘marriage reform’ LGBQTIXYZ High Command and its lackeys in the media are fighting over is polygamy. They don’t call it polygamy. That name was discarded as ‘too anthropological’. ‘Polyamory’ too, a term which has gained some traction in the United States, was ruled out by the advertising agency advising on the campaign as ‘sounding like something for cleaning the car’. ‘Marriage multiplicity’ was toyed with. Finally polygamy proponents endorsed ‘multiple marriage’ – MM – as the official brand of the campaign to achieve this ‘second major redefinition of marriage for a fairer, more caring society’. It’s amazing how quickly the demand for MM has spread, from a prospect that wasn’t even on the fringes at the time of the same-sex campaign. Indeed it was constantly dismissed. Christians and other eccentrics who maintained that legalisation of gay nuptials would lead inevitably to a demand for legal polygamy were sneered at by politicians and the massed sages of social media as ‘alarmists’, ‘fascists’, ‘nutters’, etc. Yet no sooner was gay marriage in the bag than, lo and behold, up popped MM as the next ‘must have’. Far from being, as it was described in 2017, ‘not linked, legally, socially or culturally’ to same-sex marriage, polygamy in 2021 is only a plebiscite away.”Dateline anywhere in Australia, three or four years from now. Spring is around the corner and love is in the air. What better time for a plebiscite on marriage? Not that there’s much love among the proponents of change towards upholders of the status quo, or between those who want a plebiscite and those who want parliament to legislate the change in marriage law.The latter subdivision in the pro-change lobby are showing themselves characteristically civilised in debate. A plebiscite, they say, is ‘a state-sanctioned opportunity for vile haters to spew their vitriol under the guise of “hearing both sides”’ and “a fail-proof way of provoking suicides on a scale that would make a defeated Japanese army blush.” Nothing new in that, of course. We heard it all before, in 2017, in the war against the same-sex marriage plebiscite. The only difference is that in 2021 the ‘marriage reform’ LGBQTIXYZ High Command and its lackeys in the media are fighting over is polygamy.They don’t call it polygamy. That name was discarded as ‘too anthropological’. ‘Polyamory’ too, a term which has gained some traction in the United States, was ruled out by the advertising agency advising on the campaign as ‘sounding like something for cleaning the car’. ‘Marriage multiplicity’ was toyed with. Finally polygamy proponents endorsed ‘multiple marriage’ – MM – as the official brand of the campaign to achieve this ‘second major redefinition of marriage for a fairer, more caring society’.It’s amazing how quickly the demand for MM has spread, from a prospect that wasn’t even on the fringes at the time of the same-sex campaign. Indeed it was constantly dismissed. Christians and other eccentrics who maintained that legalisation of gay nuptials would lead inevitably to a demand for legal polygamy were sneered at by politicians and the massed sages of social media as ‘alarmists’, ‘fascists’, ‘nutters’, etc. Yet no sooner was gay marriage in the bag than, lo and behold, up popped MM as the next ‘must have’. Far from being, as it was described in 2017, ‘not linked, legally, socially or culturally’ to same-sex marriage, polygamy in 2021 is only a plebiscite away.If, that is, a plebiscite is held. The MM activists who want a parliamentary vote are challenging the plebiscite in court, as they did with the last one. The financially profligate Left has suddenly discovered thrift, and declares itself horrified at the millions of dollars a plebiscite will cost, when MPs could decide the matter for zilch. What they mean, of course, is that it’s easier to browbeat spineless parliamentarians into giving them what they want than to convince the public at large, which just conceivably might say no.The government intends the 2021 plebiscite, if it goes ahead, to be conducted through polling booths. The experiment four years ago of postal polling was not wholly successful. With characteristic efficiency Australia Post managed to lose whole sackloads of votes and deliver others after counting had stopped. A few still turn up at the electoral office each day.The pro-MM movement has powerful allies, the legal profession for one. With the first same-sex marriages among rich gays and public-service lesbians now ending in divorces and expensive wrangles over who gets the schnauzer, lawyers stand to gain even more from MM bust-ups. ‘Instead of one divorce per marriage there’s the potential for several,’ said Family Court barrister Gail Finkelstein SC, ‘not to mention all those extra pre-nups lawyers will get to draw up.’The question of who can marry whom is causing some dissension in pro-MM ranks. Most activists want MM available to ‘people of all gender identities and none’. For traditional polygamists, such as Mormons and Muslims, one man can marry more than one woman, but not the other way around, and strict acknowledgment must be made of the ‘headship’ of the male. Muslims go further, as was made clear, or as clear as the interpreter could manage, by the Grand Mufti, speaking to the media in Arabic (as a newcomer to our shores – he has been here only two decades – the Grand Mufti’s English is still less than fluent). For Muslims, he pronounced, MM should be celebrated only in sharia rites and the husband must issue a ‘receipt’ to the bride’s father and brothers to demonstrate her transfer to, as the interpreter put it, ‘his unchallenged and absolute proprietorialship’ and to recognise ‘his possessiveness over her person and full enjoyment of the right to impose condign discipline for transgressions.’Feminist MM campaigners, while rejecting any accusation of ‘Islamophobia’, disagree with the Grand Mufti’s ‘culturally conditioned understanding’ of MM and insist instead that legislation ‘recognise the entitlement of women to be senior spouse’ in a marriage with multiple male ‘wives’. To suggestions that seniority sits uneasily with gender equality, feminist journalist Calamity Badass said, ‘That’s balls. Female seniority in marriage is payback for the generations of powerless women chained to the kitchen sink, trapped in marriages with male abusers by a misogynist society.’Our socially aware international airline has thrown its weight behind MM. Noting that Australian Muslims, who were opposed to gay marriage, are enthusiastically in favour of MM, it has decided to ‘reward’ them by offering generous discount fares (husbands 25 per cent, first three wives ten per cent the lot, other wives free) for their overseas-resident ‘family members’ who might wish to travel here for fast-track registration as voters. ‘Faith and begob,’ says the CEO, ‘if us dinky-di Aussies can’t be giving a helping hand in the exercise of democracy to our extended Aussie family in the Middle East, what kind of spalpeens are we?’Without doubt, then, community attitudes are changing. The Herald Age, in which a columnist once derided wives of polygamists as ‘sheikhs’ sheilas’, has editorialised that ‘a fair go for everyone matrimonially, like mateship, is part of what it means to be an Australian’. Church moderator Rev. Nan Featherhead declared that ‘theologically, there are no valid objections to MM’. Indeed, she added, ‘it might even have been at a multiple marriage that Our Lord changed the water into wine, since Scripture mentions only a bridegroom and does not state how many blushing brides were being wed that happy day at Cana.’All have dismissed as ‘irrelevant’ and ‘fake news spread by anti-MM bigots’ a claim on a US ‘zoophile’ website that once polygamy is enshrined in law, pet-lovers will launch a demand for CAM – ‘companion animals marriage’. Said one MM campaigner: ‘There is no way such a caricature of marriage can be linked to MM, legally, socially or culturally.’https://www.spectator.co.uk/2017/08/love-is-a-many-gendered-thing/Keep up with family issues in NZ. Receive our weekly emails direct to your Inbox.last_img read more

4 days agoSead Kolasinac says Arsenal plans on track

first_imgSead Kolasinac says Arsenal plans on trackby Paul Vegas4 days agoSend to a friendShare the loveSead Kolasinac says Arsenal’s plans this season are on track.Arsenal can return to third in the table with victory at Sheffield United tonight.“The Premier League isn’t called the hardest league in the world for nothing,” said Gunners defender Kolasinac. “It [the race for the top-four] is pretty wide open. For example, Manchester City lost to Wolves before the international break. But we are just going to focus on ourselves and try to work hard to win every game. Who knows what will happen at the end of the season? “We are still at the beginning now, but we hope to finish in the top four.” About the authorPaul VegasShare the loveHave your saylast_img read more

Lets Overreact To MLB Opening Weekend

More: Apple Podcasts | ESPN App | RSS | Embed FiveThirtyEight Embed Code The Hot Takedown crew gathers this week to discuss March Madness upsets and the first few MLB games. Over the weekend, Michigan State clinched a spot in the Final Four with a 1-point win over the pre-tournament favorite, Duke. Michigan State coach Tom Izzo lauded the top seed, calling the Blue Devils arguably “the best team in the country.” We look at whether Duke is worthy of the praise and what we can expect going into this weekend’s games. Also, Neil has a perfect bracket and we’ll never let it go.Our second segment takes stock of MLB’s opening weekend, including which teams faltered and which are surging. With the season barely underway, what warrants concern and what’s an overreaction? Could the Braves’ lackluster start have been predicted? Andy Bunker of Atlanta’s 92.9 “The Game” sure seems to think so. Using our Elo model, we discuss whether other weekend surprises and uproars deserve our attention — or if it’s still too early to tell.Finally, our Rabbit Hole of the Week takes a look at the youngest athlete in pro baseball. There’s a lot of, “He was born when?!” “Gen Z?!”Here’s what we’re looking at this week:We can’t take our eyes off the FiveThirtyEight March Madness interactive.FiveThirtyEight’s MLB predictions are also demanding our attention.Revisiting Travis Sawchik’s analysis of Christian Yelich feels particularly relevant after his opening weekend performance. read more

Ohio State womens basketball set for rematch against No 24 Georgia

OSU junior guard Ameryst Alston (14) goes up for a lay up during a game Nov. 16 against St. Francis at the Schottenstein Center. OSU won, 113-97. Credit: Tessa DiTirro / Lantern photographerAfter splitting the first two games of the season, the Ohio State women’s basketball team will look to gain momentum against a physical No. 24 Georgia team.After losing on the road to Virginia and beating St. Francis (Pa.) in a game where the Buckeyes scored 113 points, the Buckeyes are now focused on the visiting Bulldogs. Junior guard Ameryst Alston said she recognizes that the Bulldogs are a quality team.“Last year, I thought they were a pretty good team,” Alston said. “They have really good guard play and some pretty good post, so overall as a team, I think they’re pretty good.”OSU lost, 53-49, on the road last season to the Bulldogs. Coach Kevin McGuff said the team struggled offensively in that game and wasn’t able to make enough plays toward the end.“We had a hard time putting the ball in the basket,” McGuff said. “It was kind of an ugly game I think for both teams last year, and they made more plays down the stretch than we did, which is why they won and deserved to win.”The Buckeyes shot just 14.3 percent from the field in the second half of last year’s game and were six for 11 from the free throw line. Alston said she blames the loss on a lack of focus from the team.“It came down to a little mental toughness,” Alston said. “I think overall we played really well as a team, and it was just a couple missed assignments.”OSU will look to gain an advantage in the post against Georgia. Freshman forward Alexa Hart, who had eight blocks and 11 rebounds in the game against St. Francis, said she plans to use her agility to be a threat on defense.“From what the coaches have been saying, their post players are really physical,” Hart said. “I plan to use my speed to get around them and still be able to protect the basket at all times.”McGuff added that he’s been impressed with what he’s seen from Hart when she’s outside of the paint.“She’s done a little more away from the basket than I thought she’d be able to do,” McGuff said. “That’s what probably surprised me the most about her, but it’s great.”The Buckeyes will also look to redshirt-sophomore forward Kalpana Beach to provide help in the post. Beach, who returned to the team this year after suffering ACL injuries in each of the last two seasons, had 12 points and nine rebounds in the win against St. Francis.“I’m just really excited for her to be able to have the opportunity to be out on the court,” McGuff said. “She’s worked incredibly hard to put herself in this position so I’m just really happy for her that she’s out there and she’s contributing.”McGuff said he’s seen Beach work hard in the first games of the season and expects her to be back to her old self sooner than later.“You can’t really get that back until you do it in a game setting,” McGuff said. “Already since the scrimmage, the exhibition and the two regular season games, she’s made progress, and I think she’s really kind of on the fast track of getting back to 100 percent very quickly.”For the game against the Bulldogs, McGuff said the team will need to play tough if it wants to win.“They play really hard and they’re really physical so we’re going to have to bring our hard hats for 40 minutes to compete against them,” McGuff said.OSU is scheduled to play Georgia on Wednesday at 7 p.m. at the Schottenstein Center. read more

Roma vs Barcelona Iniesta Alba and Umtiti to return

first_imgErnesto Valverde looks set to be faced with a selection headache, as Barcelona head into their second leg against AS Roma with a comfortable 4-1 advantage at the Stadio OlimpicoThe unbeaten La Liga leaders will have to make do without €160m January signing Philippe Coutinho, who is ineligible due to having already played in the Champions League for Liverpool this season.While Sergio Busquests remains a doubt after limping off with a fractured toe during their Round of 16 clash against Chelsea. The midfielder had trained alone last week, but remains a doubtful for the return leg against Roma with Paulinho expected to partner Ivan Rakitic in central midfield.After being rested during Barcelona’s 4-1 win over Leganes at the weekend, captain Andres Iniesta, Jordi Alba and Samuel Umtiti are expected to be recalled by Valverde as the Catalan giants look to make the semi-finals of the Champions League for a 11th time.David Villa, SpainQuiz: How much do you know about David Villa? Boro Tanchev – September 14, 2019 Time to test your knowledge about Spanish legendary forward David Villa.Expected Line-UpsRoma: Alisson Becker; Bruno Peres, Manolas, Fazio, Kolarov; Pellegrini, De Rossi, Nainggolan; Florenzi, Džeko, El Shaarawy Out: Karsdorp (knee), Perotti (calf) Doubtful: Ünder (knee) Misses next match if booked: Manolas, PerottiBarcelona: Ter Stegen; Roberto, Piqué, Umtiti, Alba; Paulinho, Busquets, Rakitic, Iniesta; Suárez, Messi Out: Digne (hamstring) Misses next match if booked: Sergi Roberto(Data obtained by UEFA)last_img read more

Hurricane Irma dies on Tuesday lived 17 days from wave to super

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp#Bahamas, September 14, 2017 – Nassau – If you are wondering what happened to hurricane Irma, well she died or dissipated over the southern United States since Tuesday.  Irma is blamed for the deaths of 79 people, including 43 in the Caribbean.  The storm, which was historic for so many reasons, first caught forecasters attention on August 27th as a tropical wave off the west African coast, after which she quickly developed into one of the strongest storms in history, wind speeds were put at 185mph which is well above Cat 5 qualification.While some countries have not yet reported on the cost of the storm to their nation, it is already estimated that hurricane Irma left a damage price tag of over $62 billion.  It was one week ago today that Hurricane Irma touched down in the TCI and South eastern Bahamas.#MagneticMediaNewsPhoto credit: ABC7 New York Facebook Twitter Google+LinkedInPinterestWhatsApp New, stringent posture on illegal construction makes fines, personal demolition and possible deportation legal says PDM Minister, law now passed Recommended for you August 30th – One Year since Hurricane Irma named FortisTCI announces bid to hike electricity bills, cites record $42m response to hurricanes as destabilizing Related Items:#HurricaneIrma, #magneticmedianewslast_img read more