Analysis and graphics from the US election exit poll and results as they come in.- Advertisement –
In Miami, many of the president’s Cuban supporters were elated following his win in the sunshine state. Florida has 29 coveted electoral votes, and much of Mr Trump’s Latin base in the state cited their fears of socialism when asked about their support for the president.- Advertisement – – Advertisement –
PITTSBURGH — At 8:50 on Friday morning, the city of Philadelphia updated its vote tally, nudging Joseph R. Biden Jr. past Donald J. Trump in the state of Pennsylvania. The question on everyone’s mind for several interminable days immediately shifted: not ‘‘if” but “when.” The election — this tense, angry, virus-plagued and exhausting election — would soon be over.“We’re celebrating everybody’s right to vote,” said Bernadette Golarz, 36, amid the impromptu street party that broke out on Friday in front of the Pennsylvania Convention Center, where ballots were still being counted inside. “And the fact that we all showed up to put him out.”- Advertisement – “I’m not going to count my chickens before they’re hatched,” she said. “What is happening now is what I thought was going to happen,” said Rosemary Gabriel, 51, who moved from Nigeria 19 years ago to the Atlanta suburbs where she now lives and works, “because I still have faith in the American people.” “I’m sort of sick to my stomach,” said Sam Diana, a 55-year-old antiques dealer in Scranton — and a lifelong Democrat — who voted for Mr. Trump. He had been lying on the couch watching the returns for days, learning on Friday morning during a trip to Sam’s Club that his state had likely flipped to Mr. Biden. “I definitely, definitely, definitely believe it was fixed.”Beneath all this, however, lay deep and unresolved questions about what was happening in the country and in the minds of his fellow citizens.“Something’s going on in America — something scary,” Mr. Diana said. “It makes you get a lump in your throat when you think, Is this really America? Are we all partners? Why did they hate that man so much?”Across the state in Erie that same morning, Karen Moski, 67, was leaving the house for work when she learned that Mr. Biden was now ahead in Pennsylvania. Among friends the night before she had found out that her home county, a reliably Democratic stronghold that had shockingly sent most of its votes to Mr. Trump four years ago, had also turned back to blue again.“We’re getting rid of Donald Trump and that has been my goal for years,” she said, laughing at the realization that an outspoken Trump-supporting colleague would be coming into the office later that day. Perhaps Erie’s reversal was a sign the county had “probably just made a mistake” in 2016. For now, Ms. Lindemann was not celebrating. “I know he’s going to throw a 5-year-old tantrum and he’s going to turn over every table he can,” she said of Mr. Trump. “We don’t have a president yet.”There are many, like Ms. Lindemann, whose vote was personal, a first chance to answer the president for what he brought or took away from them.Nephtalie Hyacinthe, 42, a Haitian immigrant in Miramar, Fla., took her citizenship exam the day after Mr. Trump was elected in 2016. She viewed his first term as a four-year civics lesson that would help shape her political views and prepare her for the 2020 election.She studied the president, listening as he took a hard line on immigrants and hearing reports of the disparaging things he called her homeland. And so on the last day of October, Ms. Hyacinthe weighed in, casting her first vote in America for Mr. Biden at a library. As she learned this week, she had picked the likely winner.“For an immigrant, voting represents the white picket fence,” she said, her voice quaking with excitement. “This means I am an American citizen and I helped to pick our next leader.” – Advertisement – Just as Ms. Hyacinthe was discovering in her adopted country, plenty of people who have lived here from birth had learned — this week and over the past four years — that it was perhaps not the country they thought they had known. “I’ll never forget it, they were so shocked when he got elected,” recalled Kim Anzelmi, 55, of Scranton, Pa., who had assumed politics to be irredeemably rigged until the night Mr. Trump won in November 2016. That election had changed her mind about the system and what was possible — briefly. Now she is as cynical about it as ever. “Politics has been crooked since the Romans,” she said. For all that confidence in the outcome, though, she had been glued to the TV all week. “I’ve had four hours of sleep,” she said.- Advertisement – There had been plenty of evidence in her life that things could change suddenly and inexplicably. Her husband, a struggling dairy farmer in Albany, Wis., had supported Mr. Trump in 2016, while she had voted for Hillary Clinton. But Mr. Trump’s trade war with China ravaged their finances, and they eventually had to sell their farm and cows. Mr. Lindemann took a construction job. This year, he voted for Mr. Biden. – Advertisement – The country has waited three nerve-racking days for news of a definite outcome. All that time, the nation’s fate has been cast, just not yet fully known, as local election offices scattered across a handful of states counted the crucial remaining ballots. Voters of both parties have stayed up late and woken up early, praying, hoping, refreshing feeds and staring at maps on the TV that never seemed to change. Updated Nov. 6, 2020, 9:01 p.m. ET But Dolores Selico, who cast a ballot for Mr. Biden on Tuesday in a high school gymnasium in South Los Angeles, was confident that whatever would transpire would be “God’s will.”When Ms. Selico voted, she wore a T-shirt bearing the face of John Lewis, the late civil rights pioneer. It was a way to honor “what our ancestors went through so we could vote,” said Ms. Selico, a Black woman who is 80 years old.Shanna Davidson, a social worker in Louisville, Ky., who also backed Mr. Biden, had seen enough to feel relief.“Today’s a good day,” she said. Still, she recognized that tens of millions of Americans voted differently from her, and would be as dejected as she was now invigorated. The election appeared so close when she woke up on Wednesday morning, she said, that “I about had a nervous breakdown.”This was the thing, though. In this strange and ongoing limbo of an uncalled election, there was still plenty of anxiety to go around. For every Biden voter like Susan Macovsky, buying bottles of prosecco at a Pennsylvania liquor store to celebrate — even if perhaps a little prematurely, she admitted — there was another, like Rachael Lindemann, relieved but still nervous. But there was no going back completely. Ms. Moski had learned things about her city over the last four years, she said, opinions that friends had about race and politics that had surprised her. Biden victory or not, Erie — and the country — would never be the same.“That was an awakening,” she said. “We have some work to do.”Campbell Robertson reported from Pittsburgh, Audra D. S. Burch from Hollywood, Fla., and Sabrina Tavernise from Stroudsburg, Pa. Reporting was contributed by Jack Healy in Denver, Jon Hurdle from Philadelphia, Tim Arango from Los Angeles, Elizabeth Dias from Washington, Will Wright from Louisville, Ky., Ruth Graham from Warner, N.H., and J. David Goodman from Houston. As the tally tediously proceeded, the president falsely declared victory and raged about conspiracy, one of his sons urged “total war” over the election, his campaign’s lawyers filed a squall of lawsuits, and crowds of supporters took to the streets demanding that election officials stop counting or keep counting depending on where they were.“I feel like things are being yanked from underneath me,” said Joel Medina, 44, a businessman from Rowlett, Texas, who cast the first vote in his life on Tuesday for Mr. Trump. He had not ruled out that Mr. Trump would eventually come out on top.Still, even some of those with deep suspicions about the election had resigned themselves to a Biden victory. It was proof, as they saw it, that in the end the swamp always wins.
– Advertisement – Daniel Ek, chief executive officer and co-founder of Spotify AB.Akio Kon | Bloomberg | Getty Images After the transaction closes, Spotify said it will make its “Streaming Ad Insertion” tool available to all podcast publishers through Megaphone’s technology, the first time it will open that tool beyond its own original and exclusive podcasts. The company has said that tool makes ads “targetable—they’ll be relevant to the people who get them; measurable—we’ll more easily prove that they’re effective; and interactive…” Advertising has constituted a relatively small portion of Spotify’s revenue, but the company’s leadership has said it’s optimistic about the advertising opportunity. During its third quarter earnings, the company said 22% of its total monthly average users engaged with podcasts last quarter and that podcast ad revenue was up nearly 100% year-over-year. The company says its podcast catalog has more than 1.9 million titles. “I think there’s been very little innovation, particularly on the podcasting side in terms of how to better target advertising and allow creators to actually monetize their product in a much higher way,” the company’s CFO Paul Vogel said on its recent third quarter earnings call. “And I think our ability to help bring those tools and services into the ecosystem will be great for the overall growth of business, it will allow creators to actually make more money off of their podcasts. And I think it will benefit us as well.” Spotify is making yet another podcast acquisition.The company said on Tuesday it has entered into an agreement to acquire ad tech company Megaphone in a $235 million deal. The companies declined to say whether the deal was in cash, stock or a mix of both. Spotify stock was down nearly 1% after market open. Megaphone offers technology for podcast publishers and advertisers seeking targeted slots on podcasts. It offers podcast hosting, distribution and ad-insertion tools for podcast publishers like ESPN and the Wall Street Journal, and advertisers can use the company’s technology to find audiences across the podcast content of those publishers.- Advertisement – Spotify has been on a podcast acquisition tear in the past couple years, striking deals for shows from those including Joe Rogan, Kim Kardashian and Michelle Obama and buying companies like The Ringer and Gimlet Media. Now, it’s taking steps further to monetize all that content with the help of a new acquisition. Megaphone, previously called Panoply Media, rebranded in 2019 after laying off its podcast production team to focus on the technology platform side of its business. The company has been owned by Virginia-based Graham Holdings Company. The deal should give advertisers more scale in terms of who they can reach on Spotify and let podcast publishers opt-in to have their shows monetized.- Advertisement – – Advertisement –
April 13, 2005 (CIDRAP News) – Tests on poultry in Vietnam’s Mekong Delta region show the H5N1 avian influenza virus is remarkably widespread, a finding that may bolster experts calling for a shift from culling to vaccinating birds.Seventy-one percent of samples from ducks and geese in the Mekong Delta have tested positive for the presence of the lethal virus, the Associated Press (AP) reported today. Twenty-one percent of chickens were found to carry the virus as well.The study involved samples from more than 10,000 geese and ducks from farms in 10 provinces, but the number of chickens tested was not reported.Ba Thanh Nguyen, director of the Can Tho regional animal health center, told reporters that investigators don’t yet know the impact of the findings.”We still don’t know how strong the virus is. It may kill or may not kill the poultry,” Nguyen said in the AP story. “But it shows that the virus is entrenched in the region.”The results suggest that more than half of the roughly 20 million poultry in the region should be culled to halt the spread of the virus, Nguyen said. Culling has been Vietnam’s chief response to stem the spread of H5N1.However, many farmers are simply refusing to cull their flocks, the AP reported. The Vietnamese government is offering to pay 32 to 64 cents for each culled bird, a far cry from the market price of $1.30 to $1.90 per bird.The “extremely high” amounts of virus in the Mekong Delta region and the farmers’ reluctance to kill their birds underscore the region’s complex problems with H5N1, said Dave Halvorson, DVM, an extension veterinarian in avian health at the University of Minnesota and a professor in the Veterinary Biomedical Sciences Department in St. Paul.”You can’t expect farmers to give up their birds at 50 cents on the dollar,” he told CIDRAP News. “When you’re dealing with people whose incomes may be $5 or $6 a day, how do you motivate them to give up their livestock? It’s not possible.””H5N1 is going to be in East Asia for a long time,” he said. “What’s required to get rid of it is probably beyond the means of the countries involved.”To effectively fight the virus, the Vietnamese government would need to be able to pay market rates for culled poultry, disinfect affected farms, and replace the food lost through culling, Halvorson said.Halvorson and other experts also emphasize the possible role of immunization in fighting the disease. “I anticipate there will be more and more vaccination,” he said.Nature published a news story online today that cites a number of avian flu experts who prefer immunization over culling. Producers have been reluctant to immunize because it can jeopardize a country’s poultry exports.In Paris last week, participants in a joint conference of the United Nations Food and Agriculture Organization (FAO) and the World Organization for Animal Health (OIE) concluded that mass culling as the main means of control is no longer acceptable “for ethical, ecological, and economic reasons.””This is a massive change in policy,” said Robert G. Webster, PhD, director of the World Health Organization (WHO) Collaborating Center for Studies on the Ecology of Influenza in Animals and Birds, as quoted in the April 14 issue of Nature. Because of the interplay of wild and domestic poultry and the extent of H5N1 virus, it could continue to reappear, the article said.Participants in the Paris meeting also called for $100 million to $120 million in aid over the next 3 to 5 years to assist poorer countries in developing vaccination programs.
Media reports said the two people are members of the same family, and one uses animal hides to make and restore drums. William Gerrish, a spokesman for the Connecticut Department of Health, said the two patients were recovering and that officials were testing their contacts to see if anyone else was exposed, according to a Sep 5 New York Times report. Bernadette Burden, a spokeswoman for the US Centers for Disease Control and Prevention, told the Times that only one or two anthrax cases occur each year in the United States. Anthrax spores are found in soil in many parts of the world. Anthrax is primarily an animal disease, but naturally occurring cutaneous and inhalational anthrax infections in humans can sometimes result from handling the meat, hair, or hides of infected animals. The New Haven office of the FBI said terrorism was not suspected, the Times report said. Sep 10, 2007 (CIDRAP News) – Two people from Danbury, Conn., were recently diagnosed with cutaneous anthrax infections, probably because of exposure to spores on untanned animal hides brought from Africa. African hides used in drum-making were also linked to an anthrax case in 2006. A drummer from New York City became ill with inhalational anthrax after a performance in Pennsylvania. He was hospitalized for a month, but has since returned to drum-making, according to the Times. Cutaneous anthrax, caused by Bacillus anthracis spores, typically appears as a skin ulcer surrounded by painless swelling. The infection resolves with antibiotic treatment. Human-to-human transmission is rare and generally can occur only when patients have draining lesions. See also: Feb 28, 2006 CIDRAP News story “Tests back hides as anthrax source in New York case” Samples from the patients’ home and a backyard barn tested positive for anthrax, and health officials gathered more samples for additional testing, said Rachel Sunny, a spokeswoman for the Connecticut Department of Environmental Protection who was quoted in a Sep 7 follow-up story in the Times. CIDRAP anthrax overview
Feb 19, 2009 (CIDRAP News) – The National Governors Association (NGA) today issued a report to help states protect their workforce and sustain key government functions such as law enforcement and water treatment during an influenza pandemic.The guidance in the 13-page report was developed from regional pandemic preparedness workshops that the NGA conducted during 2007 and 2008, the association said today in a press release. Feedback after each of the workshops revealed that one of the states’ leading concerns is developing worker policies to keep government running and protect key infrastructure during a pandemic.John Thomasian, director of the NGA, said in the press release that state workforces represent the first line of defense in a pandemic outbreak. “Having smart policies in place that ensure they can continue their operations as smoothly and efficiently as possible will ultimately help save lives and restore normalcy to communities affected by the outbreak,” he said.Absences from illness, the need to care for family members, and fear of exposure create three main challenges during a pandemic: maintaining government continuity and the delivery of essential services such as law enforcement and firefighting, developing policies that protect state government workforce, and setting policies to address worker shortages.Some of the toughest issues will involve state employees who work in institutional settings such as prisons or state hospitals or those who have face-to-face contact with the public, the report said.The NGA guidance advises states to take three steps for developing government continuity plans:Form multiagency, multisector work groups to identify key servicesDetermine which workers are needed to maintain the key servicesDevelop alternate workplace strategies for as many of these workers as possibleAs an example of alternate workplace strategies that could be used during a pandemic, the report highlighted telecommuting and scheduling measures that Virginia, Washington, and Utah have used to reduce energy costs.The NGA also advises states to assess if any leave policy changes are needed to maximize productivity while allowing workers to stay home if they are sick or need to take care of their families. To promote social distancing, states could consider enhancing their paid-leave programs, establishing leave policies that provide partial or reduced pay, incorporating donated leave programs, and ensuring that sick employees receive care.To address workforce shortages, particularly in critical areas, the NGA urges states to identify ways to “backfill” certain positions. For example, states can cross-train employees now to ensure that key positions will be filled, and recently retired workers could help supplement the state workforce.See also:Feb 18 NGA press releaseNGA report “Sustaining the state workforce: strategies for effective pandemic planning”Oct 16, 2008, CIDRAP News story “Governors group identifies states’ pandemic-preparedness gaps”
Apr 17, 2009H5N1 strikes farm in BangladeshBangladeshi media reports said today that animal health authorities culled 2,300 chickens at a commercial poultry farm in Savar district, according to Xinhua, China’s state news agency. The virus was detected on Apr 15 after bird deaths were reported at the farm. The poultry farm is located about 20 miles north of the capital Dhaka. Bangladesh’s last H5N1 outbreaks were reported to the World Organization for Animal Health (OIE) in early March.[Apr 17 Xinhua story]WHO confirms Egypt’s latest H5N1 caseThe World Health Organization (WHO) today confirmed Egypt’s latest H5N1 avian influenza case, a 33-year-old woman from Kafr el-Sheikh governorate who is hospitalized in critical condition. Her illness raises Egypt’s H5N1 case count to 64, of which 23 were fatal. She got sick on Apr 7 and was hospitalized on Apr 15, the same day she started receiving oseltamivir (Tamiflu). An investigation into the source of her illness revealed she had contact with sick and dead poultry before she became ill. The WHO’s confirmation pushes the global H5N1 count to 418 illnesses and 257 deaths.[Apr 17 WHO statement]Russian officials rule out SARS, H5N1 in woman’s deathThe Chinese woman whose Apr 15 death on a train from China to Russia touched off a SARS (severe acute respiratory syndrome) scare did not have the disease or any dangerous influenza strains, Russia’s chief sanitary officer Gennady Onischchenko told the country’s news agency, Itar-Tass, today. He told a Russian TV news channel that a biopsy of the woman’s lungs, intestines, and brain revealed no SARS, and no influenza H1, H3, H5, H9, or B strains. In a report a few hours later from Itar-Tass, Onischchenko said the woman died from double bacterial pneumonia. “I’m stating that the dead Chinese citizen had no particularly dangerous afflictions,” he said.Flu season continues to slowInfluenza activity continued its decline last week, with only one state—New York—reporting widespread flu activity, the US Centers for Disease Control and Prevention (CDC) reported today. Fourteen states reported regional activity, and 22 reported local activity. Eight pediatric influenza deaths were reported, one each from Delaware and Tennessee and two each from Michigan, Pennsylvania, and Texas, bringing the season’s total to 53. Of the 264 influenza B strains that were characterized, the number of those belonging to the Victoria lineage not included in this year’s flu vaccine continued to outpace those belonging to the Yamagata lineage, 214 versus 50. Of influenza A/H1N1 viruses that were characterized, 99.3% showed antiviral resistance.
Work on the project of the Visitor Center of the Tourist Board of Velika Gorica continues in the summer months. The conceptual design of the multimedia exhibition has been submitted, and in two weeks the detailed design will be completed.The Visitor Center should open its doors to citizens by the end of the year, and the estimated total investment of the City and the Tourist Board until the complete completion of the facility, multimedia display and arrangement of the new pedestrian square in front of the Center is eight million kuna. “The visitor center will soon become the new home of the Tourist Board, but also a gathering place for the people of Velika Gorica and visitors to our city. More importantly, the construction of the Center is the first step in which we want to restore and revive the historic center of Velika Gorica” Mayor Dražen Barišić pointed out.In the main building of the Center, through a coordinated digital presentation of cultural tangible and intangible cultural heritage and oral recommendations of the Tourist Board, the visitor will get a picture of the tourist destination Turopolje, offered opportunities and time needed to experience Turopolje through all its potentials. “Modern presentation methods of digital technology will revive our wooden architecture, painting, music, tradition of the Noble Municipality of Turopolje, preserved natural wealth and way of life in Turopolje”, points out the director of the Tourist Board Milada Mesarić, who adds that the construction of this facility begins a new phase of development of the tourist destination.As the need for new tourist content is definitely needed, the data show that in the first six months there were 26 percent more tourists than last year.According to the eVisitor system, in the first six months of this year it was recorded growth of 25,94 percent (10.914) in arrivals and 17.05 post (17.696) growth of overnight stays compared to the same period last year. An increase in the number of tourist arrivals and overnight stays was also recorded during the pre-season June. Data for June 2017 show that the number of tourist arrivals increased by 22,49 percent (2.990 arrivals), while the number of overnight stays increased by 7 percent (4.054 overnight stays) compared to June 2016. In the mentioned period, there was an increase in the arrivals of foreign guests by 30,07 percent (1.959 arrivals) and a decrease in the arrivals of domestic guests by 0,9 percent (482 arrivals). The number of overnight stays of foreign guests increased by 1.45 percent (3.111 overnight stays), while the number of overnight stays of domestic guests increased by 32,25 percent (679 overnight stays).”The tourist travels in search of new knowledge, new experiences, new pleasures. That is why we can offer him a lot in Turopolje; from visits to valuable monuments of tangible cultural heritage, events on the theme of intangible cultural heritage, sports competitions, recreation and active stay in the vicinity of our rivers Sava, Odra and Kupa, to delicious local food and drinks”, Concludes Mesarić.Velika Gorica currently has a total of 350 beds, and at the beginning of 2017, 39 business entities were registered with a total of 36.419 tourist overnight stays last year, while this year the scale has been raised to 40.000 overnight stays. New accommodation capacities are also planned, especially the construction of the Garden Hill Hotel in Rakarska Street at the end of the year, which will make an even more significant step forward in the offer, and offer guests in Gorica top service and comfort.
Digital marketing has long been more than just one industry and today for each segment there are various experts specializing in only one area, precisely because of its complexity and daily development from day to day.So for a long time the main focus has been on the company’s digital DNA, marketing, communication as well as so important analytics, especially when we talk about the tourism sector, and everything is measurable on the Internet. So, it has long been no longer a question of advertising or not, having a website or not, communicating through social networks, etc. itd that everything is extremely important, and much more, because if you are not digitally present and active you will simply fail in the long run. Whether you want to admit it or not, it’s just like that.But what we can learn from a lot of data and why it is extremely important, I talked to Sasa Petkovic, Senior Sales Manager from the advertising agency KG Media, who points out that there is a lot of data in analytical programs. ” Given that there has long been a technical predisposition for the website owner to get information about what is happening on his website, what visitors are doing (or not doing) on it, how many of them (not) met the main goal of the site, and the site owner consciously decides not to deal with it – most often, because it is too complex – I can only recommend the engagement of experts, who in such a situation will be able to interpret the available statistics and trends from analytics to the web owner. All this, so that the owner knows if he needs to fix anything on the website in order to earn even more on the service or products that he presents and sells through his own website. However, by using analytical programs on a daily basis, the analyst learns to distinguish the more important from the less important, for the specific specifics of the business for which this data is observed. “, Petković points out.On the other hand, websites have somehow gone into the background with the advent of various booking portals, but as booking portals have taken over much of the work, and thus commissions, the focus returns to websites as the main sales channel, at least when talking about the hotel industry. . As Petković points out, the websites should never have lost so much of their sales, which were taken over by OTA (Online Travel Agencies), but how the market makes its own. “Some of the more successful OTAs have long realized the importance of analyzing and then shaping the behavior of users of their sites combined with using the most effective methods of Online Advertising. A perfect example here is the ubiquitous booking.com, which is one of the biggest advertisers on Google search engine. But even if they are the largest, and when it turns out that OTAs are taking an increasing share of the sales capacity of tourism companies, if those companies want to do something about it, there are a number of options and tools to do so. Starting with working on your own website, which should be perceived as the main advertising and potentially sales channel of the company. These are primarily industry trends: an increasing number of tourists book their accommodation online. The only question is: how visible is your tourist company, and how successfully does it communicate with that tourist, so that the latter decides to leave his money with you and not with the competition or intermediary”, Says Petković.All possible analytics is imperative today, all with the aim of better knowing the target group, the effect of campaigns, what and how the target group behaves on your website, what they want and ask for, etc.… But precisely because of the complexity and interpretation of all data there is a need for special managers, who know how to recognize and read all the data, and thus present them well. And one of the important tasks after the collected data is certainly Remarketing or Retargeting, Petković emphasizes. “Remarketing is just a tool, and as with other tools – hammers, drills, computers, Facebook pages, etc., etc. – it can be used successfully and unsuccessfully, and sometimes counterproductively. This is a method of re-targeting people who have visited your website before. The most common ailments of advertisers who use this tool – but not optimally – are frequent and continuous bombardment of people with the same (often, by mistake, generic) ads, and in the worst case, this “bombardment” is performed on people who have already converted / bought / booked on your pages, but you have not set a rule in the system to exclude these people from targeting. I would say that the more sophisticated a promotional tool is, the more it offers the opportunity for success, but also for failure. Unfortunately, the Online Advertising industry is such that changes to existing and the emergence of new online advertising tools occur on a weekly and sometimes daily basis.”Says Petković and adds that all this should be monitored, and people who do not deal with it professionally often do not have time for that.One of the new trends is certainly seen as a medium, as well as a focus on Instagram, and Facebook as much as it is declining in some segments is simply still the main medium, but certainly not the only one. As trends change more often, as well as the emergence of new social networks, we actually have a new digital marketing mix. Of course, the whole story should emphasize that a communication and branding strategy is needed, because not only the best possible reach is important, of course it all depends on the goal and from campaign to campaign, but it is necessary to segment well how and to whom we communicate because each target group or tourist profile has its own needs and habits and a different way of communicating to each group separately.KG Media points out that the online marketing methods they have been using the most lately are: Content marketing (extremely important for successful SEO), Inbound marketing and lead generation, Onsite search engine optimization, social networks – in terms of paid advertising, but also community management and a number of other methods. “Social networks are really very important for company branding, for which it is important to choose the right “tone” of communication (put on your “PR” hat when posting on Facebook), interesting topics, quality materials (pictures and video), optimal time for posts and placement ads… There are really a lot of details that a smart advertiser must pay attention to today, all in order to reach as large a relevant population for their business, for as little money as possible. The digital media mix has been present in the media plans we create for ten years, but every year it dresses in a new outfit. Sometimes some new platforms don’t live up to expectations, and you need to be aware of that. Here I return to the topic from the first question: the need and importance of analysis”Petkovic pointed out.”Focus on what readers want, and less on their own ambitions” Sasa Petkovic, KG MediaQuality content is key, but quality content is not an article in which you praise yourself and how you are the best, the fastest, the best… Quality content must give new value and always has and will always have its audience – a quality audience. It is this audience that is not stupid and they know very well how to recognize classic PR, which has lost its value due to the “prostitution” of the market, and the new ones are not stupid and know how to distinguish good content from bad. A new trend in the future that is already on our doorstep is to measure the success of the campaign through time metrics, ie how much time the user has spent on your page, ie article. It is quality content that creates trust and gives added value to the reader, as well as much more time reading a quality article, while in classic PR articles the time is extremely short, again because readers immediately or very quickly realize that it is an ordinary PR article.Precisely because of the “prostitution” of the digital media space, various pop-up banners that pop up from all sides, videos that start themselves or you can interrupt them, the explosion of various PR articles and “stupid” headlines that only aim to get a click, and not important content or quality, has led to mistrust of readers, as well as the emergence of Ad Blocker.Perhaps the best summary of the whole story and the point at “i” is a great video by Gary Vaynerchuk and an explanation of why he will never buy a Samsung mobile phone. Look.The solution is precisely quality content, which in turn brings us a much longer time to stay at the party, ie every news item. As Petković points out, we must divide quality content into two groups, where one must not exclude the other, but exist in parallel. “The content should be of good quality for the user / visitor / reader, but also for search engines. If I were to give preference to one of those two categories, I would give it to the user experience. In the long run, consequently, more readers will have content that their readers recognize as quality, than a bunch of pointlessly complex keywords that are forcibly inserted into some, often orthographically incorrect text. Google’s algorithm recently has AI technology, which recognizes semantics. This means you can now write without emphasizing just one form of keyword, whether it fits the text or not. Regardless of everything, we suggest content authors to start by choosing an interesting topic for the target audience and compose content that has some minimum of its own. They say it’s 300 words per page / article. Then let them advertise to their heart’s content, paying attention to the corporate tone and creating original content (Google has to say that it doesn’t like copy / paste but content published elsewhere). Then they can – if they are lucky and use some SEO tool like Yoast in WordPress – create that content by eliminating the SEO mistakes that such a specialized tool warns us about. Our recommendation is that content authors prefer to focus on what readers want, and less on their own ambitions. Consequently, part of these readers – their target audience – will give them back what is the goal of all these activities. By purchasing, that is, by booking”Petkovic emphasizes.In the end, the most important and holy grail of marketing, and that is what all our promotional activities, and everything else, comes down to – and that is an increase in earnings. How can travel agents optimize websites in order to increase sales? It sounds simple, as Petković points out, but it certainly isn’t. “It’s very simple. The more you bring your potential customers to your website, the greater the potential for increased sales. By investing in SEO, in the long run you increase the possibility that more people will find you on search engines (Google, Bing () and consequently visit your site. Again, quality content is important because we all know that visits through organic search results are free. In addition, there are studies that say that a large number of Internet search engine users trust organic search results more than paid ads. Here we can draw a parallel with the press: more readers of periodicals trust journalistic articles than paid advertisements. Another type of media, the same user psychology. We have been informing our clients for years about the importance of owning a Blog section (it was called “blog”, “news” or “news” – less important), within which they can publish new content (Content) that search engines adore. Let’s put it laymanly: search engines like situations when – when re-analyzing your web pages – they find new content relevant to the users of those same search engines. Let’s simplify even more: if your facility is located in Split and you write a quality article “What to do in Split” on your website, you have a good chance that English-speaking users who are interested in what to do in Split will find you on Google, click on link, get to your site, and then – if the site is cleverly designed to give visitors an intuitive “solution” in the form of a reservation – maybe sell the accommodation”Concludes Petković from the advertising agency KG Media.We always think that we can do everything ourselves and how it is all a waste of money, of course you can and must educate yourself, but for a serious result without professional help you will certainly not succeed. That there is something in this “marketing” is sufficiently shown by the example of the famous drink Coca-Cola, which the whole world knows about, but is still aggressively advertised.If you want to educate yourself, you can read various tips from Saša Petković and his colleagues on the already mentioned blog pages, ie quality content that you can find here: https://kg-media.eu/blog/ , or even better, listen to Sasa Petkovic ‘s live lecture and ask him for advice at 11th Congress of Croatian Camping which will be held from 13.-15.11.2017. in Šibenik.And don’t forget, there will always be those who will offer you some service for less money. But everything has its value as well as the end result. Don’t play games, it’s all about your money, ie sales success, and thus increasing your income. Because marketing is never a cost, but an investment. Invest your money wisely.Author: Goran Rihelj